New home, hold cultures

Refreshing Annie’s Yoghurt for Singapore

Locally made Annie’s Yogurt was always well-loved for bringing fresh, all natural, select dairy products to the Myanmar community. 

When Annie’s decided to expand into Singapore, this venture into a new market was a chance to (re)introduce themselves with a fresh look. That’s where we came in.

With
Annie’s Yogurt

Objective
Create new packaging for Annie’s Yogurt

Demographic
Source and health conscious consumers in Singapore

Types of work
Branding, Design

Themes
Finance & Private Sector

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Creative

As its first foray out of the country, it was crucial that the brand brought a part of its home on the journey. The founders wanted to use colours from the vibrant and bustling streets of downtown Yangon where their home was located. The frenzied palette provided a starting point for the different flavours the brand was looking to bring.

Each flavour comes with its unique looking pattern with a subtle nod to the traditional Burmese patterns. A closer look reveals an element of the flavour weaved into each pattern.

We created an icon for each specific quality that the health conscious consumers may be looking for at a supermarket. This makes it easier for them to spot exactly what they want and know exactly what Annie’s yogurt is all about at a glance.