SheCreates Week
How branding helps female artisans, entrepreneurs and artists.
SheCreates သူမလက်ရာ is an informal network of local female artisans, small entrepreneurs and artists, who have joined hands to make their businesses grow despite the difficult context.
Upon the invitation of the Embassy of Spain, Bridge had the honour to host a workshop on Branding during the She Creates Week 2023 (SCW23), a week filled with inspiring panels and workshops around sustainable & responsible business, innovation & cultural heritage.
With
She Creates သူမလက်ရာ, Embassy of Spain, European Union
Objective
Exchange knowledge on the value and principal skills involved in branding through an interactive training workshop
Demographic
Female entrepreneurs & small business owners
Types of work
Branding, Workshops & Facilitation, Training & Mentoring
Themes
Gender Equality, Finance & Private sector, Cultural Heritage
Approach
Bridge prepared and conducted a Brand Strategy workshop at the Goethe Institute for members of She Creates—a network of women who run small businesses relating to craft products. Together we explored different elements that make a brand and brainstormed about how the She Create brand could be further developed.
Our Art Director, Ma Yin Yin Oo, and Senior Graphic designer, Ko Shin Min Aung, shared what branding is and what a successful brand entails.
“I would also like to thank you wholeheartedly for your excellent work during the workshop at the She Creates week. I really think it was one of the highlights of the week.”
--Beatriz Lorenzo Didic,
Chargé d’affaires a.i. Embassy of Spain
